ARE136WI11Q3va

ARE136WI11Q3va - 1 Name: _ Last 4 digits of SID:_...

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1 Name: ____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 3 (125 points), Wednesday January 26, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) The book says that advertising, like books, movies, posters and paintings are socio-cultural texts that are read and interpreted by consumers. If so, which of the following is true? a) Ads try to turn already meaningful images and symbols into messages projected through mass media with the purpose of selling. b) The consumer determines the ultimate meaning of ads and brands. c) In linking culture and persuasive messages advertising aids other cultural agendas in the transmission of meaning. d) All of these statements are true. 2) The internal environment of an organization identifies its _____. a) strengths and weaknesses b) strengths and opportunities c) opportunities and threats d) weaknesses and threats e) strengths and threats
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This note was uploaded on 06/08/2011 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136WI11Q3va - 1 Name: _ Last 4 digits of SID:_...

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