ARE136WI11Q2va

ARE136WI11Q2va - 1 Name Last 4 digits of SID Managerial...

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1 Name: ____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 2 (125 points), Wednesday January 19, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) The anxiety or regret that lingers after a consumer makes a difficult purchase decision is referred to as: a) cognitive consistency. b) evaluative consistency. c) cognitive dissonance. d) evaluative state. 2) Which one of the following is not a characteristic of values? a) Values play a role in how advertisements are interpreted. b) Values express what is important to a culture. c) Values are not consistent from one culture to another. d) Values are very similar to attitudes. 3) Which one of the following statements about social class is not accurate? a) Contemporary societies have less stable or easy to define classes than was once thought.
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This note was uploaded on 06/08/2011 for the course ARE 136 taught by Professor Constantine,j during the Spring '08 term at UC Davis.

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ARE136WI11Q2va - 1 Name Last 4 digits of SID Managerial...

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