ARE136WI11Q1vb

ARE136WI11Q1vb - Name: _ Last 4 digits of SID:_ Managerial...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Name: ____________________________ Last 4 digits of SID:_____________ Managerial Economics (ARE) 136 University of California, Davis, Winter 2011 Dr. John H. Constantine Quiz 1 (125 points), Wednesday January 12, 2011 Multiple Choice Questions—(60 points; 10 points each.) 1) Buds 'n' Stuff, a chain of garden supply stores, handles most of its own marketing services. It wants an agency that will provide it with one aspect of the communications mix: the actual advertisements for its chain. Therefore, they will look for: a) a full-service agency. b) a consultation firm. c) a creative boutique. d) an in-house agency. 2) The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the a) account executive. b) director of production. c) media services director. d) administrative executive. 3) Which of the following is not an external facilitator in the structure of the advertising industry? a)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

ARE136WI11Q1vb - Name: _ Last 4 digits of SID:_ Managerial...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online