ARE112_Sp11_Notes06_Strategy_01

ARE112_Sp11_Notes06_Strategy_01 - ARE 112 Spring 2011 I....

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ARE 112 – Spring 2011 Class Notes #6 – Strategy #1 ARE112_Sp11_Notes06_Strategy_01 Page 1 of 5 I. Class Notes 1. Exam #1 2. Read the “Sometimes it takes a revolution” case and the “Three men and two women in a raft” case – both on SmartSite – for group exercises. II. A Few Comments on Strategy A. Value Proposition 1. Alex was in the operations side of the value proposition. 2. We will see the Lou (Gerstner in the IBM book) was on the strategy side of the value proposition. 3. And this is important as values are as one of the drivers for how organizations process tasks. Here is an example from The Art of War, page 9: “Sun Tzu Wu, according to Ssu-ma Ch'ien, was a native of the Ch'i state. His Art of War brought him to the notice of Ho Lu, King of Wu [in middle-eastern China, west of Shanghai. The Capital was the present city of Wuchang]. Ho Lu said to him: "I have carefully perused your thirteen chapters. May I submit your theory to a slight test?" Test of His Principles Sun Tzu replied: "You may." Ho Lu asked: "May the test be applied to women?" The answer was again in the affirmative. So arrangements were made to bring 180 women from the palace. Sun Tzu divided them into two companies and placed one of the King's favorite concubines at the head of each. He then bade them all take spears in their hands, and addressed them thus: "I presume you know the difference between front and back, right hand and left hand?" The girls replied: "Yes." Sun Tzu went on: "When I say 'Eyes front,' you must look straight ahead. When I say 'Left turn' you must face towards your left hand. When I say 'About turn,' you must face right around towards the back." The words of command having been thus explained, he gave them halberds and battle-axes in order to begin the drill. Then, to the sound of drums, he gave the order, "Right turn!" But the girls only burst out laughing. Sun Tzu said: "If the words of command are not clear and distinct, if orders are not thoroughly understood, then the general is to blame." Then he started again, and this time gave the order, "Left turn!" Whereupon the girls once more burst into fits of laughter. Sun Tzu said: "If the words of command are not clear and distinct, if orders are not thoroughly
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ARE112_Sp11_Notes06_Strategy_01 - ARE 112 Spring 2011 I....

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