Midterm-mateirals.unlocked

Midterm-mateirals.unlocked - E-Commerce Basics Define...

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E-Commerce Basics Define e-commerce ) Explore Internet history ) Explore e-commerce development ) Understand the self-serve economy Define business-to-business e-commerce Define business-to-consumer e-commerce Identify e-commerce stages Analyze e-commerce processes Explore online stores ) Identify e-commerce challenges b Explore e-commerce opportunities In this unit, you will explore some basic issues and activities related to electronic- commerce (e-commerce). You will define e-commerce, review how e-commerce has developed, and distinguish between Business-to-Business (B2B) and Business-to-Consumer (B2C) e-commerce. You will also explore online stores, identify challenges related to e-commerce activities, and analyze some of the opportunities for e-commerce development. (L. .. MediaLoft, a nationwide chain of bookstore cafks that sells magazines, books, videos, software, and CDs, already has a simple Web site. The success of-other online bookstores has encour- aged MediaLoft to establish an e-commerce presence on the World Wide Web. They have formed the Online Development Group to investigate every aspect of e-commerce. Hiromi Tanaka, leader of the group, has hired you to help assess MediaLoft's e-commerce options. Your first assignment is to familiarize yourself with the basic issues associated with e-commerce.
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Defining E-Commerce On the Internet, you can buy a hot stock, order the latest paperback novel, sell your Beatles bub- blegum cards, buy a set of antique Georgian silver, print postage stamps, book a flight, or find ........................................ and pay for that perfect romantic hideaway in the Tuscan hills. In fact, just about any activity that involves buying and selling has moved from the corner store, the shopping mall, and the office tower to your desktop by way of e-commerce and the Internet. Figure A-1 shows a typical e-commerce transaction from a consumer's point of view. As a member of MediaLoft's new Online Development Group, you decide to review the definition of e-commerce, learn about some of its associated activities, and evaluate its benefits. ........................................................................................................................................................................................................... E-Commerce Defined The term commerce refers to all the activities in which a company or individual engages to complete a transaction. When you use the Internet to engage in some or all of these activities, commerce becomes e-commerce. Therefore, you can define e-commerce as using the Internet to assist in the trading of goods and services. Other terms that refer to doing business over the Internet include e-business, e-tailing, and e-trading. Activities E-commerce activities can form some part of just about every stage in the life cycle of a product. Figure A-2 shows the e-commerce activities conducted by a company that sells winter sports equipment. Notice that these activities do not differ significantly from the business activities that companies have always conducted. The difference is that now companies can conduct busi- ness by using computers and telecommunications technologies instead of, or in addition to, operating a retail store.
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Midterm-mateirals.unlocked - E-Commerce Basics Define...

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