ENG NOTES - effectively be used to enhance an argument....

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Ethos (Credibility), or ethical appeal , means convincing by the character of the author . We tend to believe people whom we respect . One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper , as well as someone who is likable and worthy of respect. Pathos (Emotional) means persuading by appealing to the reader's emotions . We can look at texts ranging from classic essays to contemporary advertisements to see how pathos, emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can
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Unformatted text preview: effectively be used to enhance an argument. Logos (Logical) means persuading by the use of reasoning . This will be the most important technique we will study, and Aristotle's favorite. We'll look at deductive and inductive reasoning , and discuss what makes an effective, persuasive reason to back up your claims. Giving reasons is the heart of argumentation, and cannot be emphasized enough. We'll study the types of support you can use to substantiate your thesis, and look at some of the common logical fallacies, in order to avoid them in your writing....
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This note was uploaded on 06/08/2011 for the course ENGL 101 taught by Professor Giawanz during the Spring '11 term at CSU Long Beach.

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