LisbetFdez - PPT2 - Designing a Presentation by Lisbet...

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Unformatted text preview: Designing a Presentation by Lisbet Fernandez August 2nd, 2010 Click to edit Master subtitle style J & J Advertizing 6/8/11 Designing a presentation • Identify the purpose of the presentation • Identify the audience • Identify the goals you expected to achieve • Analyze the content • Establish a format and use it J & J Advertizing 6/8/11 2 Purpose of Presentation Capture attention and explain concept Graphics help people remember 10% of what they re ad 20% of what they he ar 30% of what they se e 70% of what they se and he e ar J & J Advertizing 6/8/11 3 Identify Audience Characteristics of audience determine which presentation media to use Overheads best for lighted rooms and for group size less than 40 Electronic presentation to any size audience 35mm slides for formal presentation to any size audience J & J Advertizing 6/8/11 4 Identify Goals If selling a product, focus on why product is best for this audience If presenting a study, give the results rather than a history of the study J & J Advertizing 6/8/11 5 Analyze the Content Keep one concept per slide Highlight important aspects Do not present full page of text Limit line size to five to seven words Do not clutter; use empty space effectively J & J Advertizing 6/8/11 6 Establish Format and Use It Be consistent with color and attributes Use bold and italics sparingly Use no more than two font types and styles Remember: K.I.S. (Keep It Simple) C.C.C. (Clutter Creates Confusion) J & J Advertizing 6/8/11 7 ...
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This note was uploaded on 06/08/2011 for the course COMPUTER CGS2100 taught by Professor Sanders during the Spring '09 term at Florida State College.

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LisbetFdez - PPT2 - Designing a Presentation by Lisbet...

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