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MGT_3940_BR_course_outline_2-10 - MGT 3940 BUSINESS...

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MGT 3940 BUSINESS RESEARCH METHODOLOGY Semester 2/2010 ASSUMPTION UNIVERSITY Martin de Tours School of Management Department of Management COURSE OUTLINE Semester 2 / 2010 School of Management’s Vision To be the leading international business school in the ASEAN region providing high quality business education to enable graduates to make invaluable contributions to organizations and society. School of Management’s Mission To shape our students into independent-minded graduates who are well-versed in business, able to communicate effectively, tech savvy, innovative, and ethical to successfully face global challenges. COURSE TITLE: MGT 3940 Business Research Methodology PREREQUISITES: BG 2200 Statistics II BIS 3340 Computer Tools in Research LECTURERS Asst. Prof. Dr. Nucharee Supatn Dr. Sasithorn Phonkaew Dr. Ing-Wei Huang Dr. Watcharinpan Noypayak ([email protected]) ([email protected]) ([email protected]) ([email protected]) COURSE DESCRIPTION: A study of scientific research methods for business decision-making and problem-solving. Emphasis is placed on the nature of research, choosing a problem and scope for research in business administration, planning and organizing the research project, methodology and techniques in data collection, design of research project, processing, analysis and presentation of data in appropriate report format. Students will be trained in writing the research report. COURSE OBJECTIVES: On completion of this course, students are expected to attain the followings: 1. Theoretical foundations on conducting both basic and applied research. 2. Sufficient knowledge on research types, process, and methodology. 3. Ability to develop a valid and reliable survey questionnaire. 4. Ability to determine appropriate statistical tools for data analysis. 5. Skill of team orientation in order to work as a team. REQUIRED TEXT: Zikmund, W. & Babin, B. (2010). Business Research Methods . Singapore: South Western-Cengage Learning, 8 th edition ADDITIONAL READING: Cooper D.R. & Schindler P.S. (2003). Business Research Methods. Boston: McGrawHill, 8 th edition. Sekaran, U. (2000). Research Methods for Business: a Skill-building Approach . New York: Wiley, 3 rd edition. MARK ALLOCATION: Mid-term exam 20 % Final exam 40 % Group Project:* Report 20 % Group Assignments 5 % Project Presentation 15 % Total 100% * See the details of group project in PAGE 5 Updated on October 11, 2010 1
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MGT 3940 BUSINESS RESEARCH METHODOLOGY Semester 2/2010 Chapters and Topics list Week Discussion Class Lecture class Remarks 1 Course introduction Chapter 1: The Role of Business Research Business Research Defined Scope of Business Research When is business research needed? Major Topics for Research in Business Introduction to research Chapter 3: The Marketing Research Process Decision making Types of marketing research: Exploratory/descriptive Stages in the research process - alternatives in the research process - defining the research objectives The research program strategy 2 Group Formation ( Not more than 8 members each )* Group Discussions - Research topics for student project - Research plan
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