Class_3_-_Strategy_-_Chapter_2_SP11

Class_3_-_Strategy_-_Chapter_2_SP11 - BUS 370: Chapter 2 -...

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BUS 370: Chapter 2 - Operations and Supply Chain Strategies Mr. Donavon Favre College of Management North Carolina State University 1
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Chapter Objectives Be able to: Define core competencies and give an example of how they can be used in the operations and supply chain areas for competitive advantage. Explain the relationship between business and functional strategies and the difference between structural and infrastructural elements. Describe some of the main operations and supply chain decision categories. Explain the customer-value concept and calculate a value-index score. Differentiate between order winners and qualifiers. Explain why this difference is important to developing operations and supply chain strategy. Discuss the concept of trade-offs and give an example. 2
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What is a business “strategy”? A mechanism for coordinating and guiding decisions regarding the elements of a business: Decide on Core Competency – How do we compete? Decide on required Structural and Infrastructural elements to execute the strategy. 3
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Core competencies Develop over long time periods Are valuable Competitors find difficult or impossible to copy 4
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Core competencies What are the core competencies of the following corporations (How do they beat the competition)? 5
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Structural Difficult to change: Buildings Equipment Computer systems Other capital assets Infrastructural Relatively easy to change: People Policies Decision rules Organizational structure How do the structural and infrastructural decisions of Subway and McDonald’s differ? 6
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Class_3_-_Strategy_-_Chapter_2_SP11 - BUS 370: Chapter 2 -...

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