Test 1 - Test 1 - Chapters 1 - 6 JavaScript must be enabled...

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Test 1 - Chapters 1 - 6 JavaScript must be enabled to continue! Question 1 Marks: 2 A consumer's external social environment includes their: Choose one answer. a. Impulse, habitual and limited problem solving process b. Functional and psychological needs c. Universal, retrieval and evoked sets d. Cognitive, affective and behavioral environment e . Family, reference groups and culture Question 2 Marks: 2 A _____ growth strategy employs the existing marketing offering to reach new market segments. Choose one answer. a. Product proliferation b. Market development c. Market penetration d. Diversification e. Product development Question 3 Marks: 2 After a marketing firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in: Choose one answer. a. Legal discourse b. Partying c. Re-identification of issues d. Choosing a course of action e. Brainstorming and evaluation of alternatives Question 4 Marks: 2 After a rash of embarrassing and potentially illegal activities, Jane is re-assessing the ethical standards and practices in her organization. Jane will assess all of the following EXCEPT: Choose one answer. a. Whether the organization has a strong ethical climate
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b. Potential gains by continuing current unethical practices c. The current code of ethics d. What system for rewarding and punishing behavior is in place? e. What explicit rules for governing the firm's transactions exist? Question 5 Marks: 2 Airlines were among the first retailers to embrace loyalty segmentation when they created: Choose one answer. a. Business-class seating b. 30-day advance pricing c. Fuel surcharges d. In flight movies e. Frequent flyer programs Question 6 Marks: 2 Deceptive advertising and promotion of inferior products are examples of _____ ethical issues. Choose one answer. a. Business b. Marketing c. Social d. Finance e. Economic Question 7 Marks: 2 Differences in weather and climate create opportunities for: Choose one answer. a. Concentrated segmentation b. Geographic segmentation c. Benefit segmentation d. Psychographic segmentation e. Geo-demographic segmentation Question 8 Marks: 2 During the _____ era manufacturers and retailers began to focus on what consumers wanted and needed before they designed, made or attempted to sell their products. Choose one answer. a. Production
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b. Sales c. Marketing d. Value-based marketing e. Profit Question 9 Marks: 2 During which phase of the strategic marketing plan would the firm address the question of, "Is the firm prepared to support the development of an ethical climate"? Choose one answer. a. Planning b. Implementation c. Control d. Evaluation e. Marketing mix Question 10 Marks: 2 "Effective marketing doesn't just happen". It is: Choose one answer. a. Promoted through STP analysis
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This note was uploaded on 06/09/2011 for the course BUS 360 taught by Professor Kimbrough during the Spring '08 term at N.C. State.

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Test 1 - Test 1 - Chapters 1 - 6 JavaScript must be enabled...

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