BUS 360 test 2

BUS 360 test 2 - You are here moodle.wolfware / BUS 360...

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You are here moodle.wolfware / ► BUS 360 (601) Sprg, 2011 / ► Quizzes / ► Test - 2 / ► Attempt 1 Test - 2 JavaScript must be enabled to continue! Question 1 Marks: 2 _____ provides a way for a firm to differentiate its product offerings from those of its competitors. Choose one answer. a. Product power b. Product line breadth c. Corporate loyalty extension d. Branding e. Category depth control Question 2 Marks: 2 A “no haggle” pricing policy is a type of _____ orientation pricing strategy. Choose one answer. a. maximizing profits b. target profit c. target return d. status quo e. customer Question 3 Marks: 2 Even if they succeed, new-to-the-world products are: Choose one answer. a. always successful. b. not adopted by everyone at the same time.
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c. not always new-to-the-world. d. not subject first movers. e. not subject to diffusion of innovation. Question 4 Marks: 2 Differences in weather and climate create opportunities for: Choose one answer. a. concentrated segmentation. b. geographic segmentation. c. benefit segmentation. d. psychographic segmentation. e. geodemographic segmentation. Question 5 Marks: 2 Within each product category, the number of individual items are called: Choose one answer. a. product power. b. product line breadth. c. product category depth. d. SKUs. e. brand depth. Question 6 Marks: 2 Biotechnology companies often conduct internal R&D efforts but do not bring new products to market. Instead, new biotechnology products come to market through: Choose one answer. a. R&D efforts. b. licensing technology. c. consumer research. d. geodemographic analysis. e. brainstorming. Question 7 Marks: 2 A product is _____ that can be offered through a voluntary marketing exchange. Choose one answer. a. the combination of a firm’s marketing mix
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c. the category depth d. the total components utilized in stock keeping units e. anything of value to consumers Question 8 Marks: 2 Unlike product, promotion, or place, price is the only part of the marketing mix: Choose one answer. a. that offers the opportunity for an oligopoly. b. that is subject to gray market manipulation. c. that leads to competition. d. that generates revenue . e. that adds value to the product or service. Question 9 Marks: 2 Compared to innovators, early adopters: Choose one answer. a. are alpha testing enthusiasts. b. are much larger in number. c. are less likely to carefully review products before purchasing them. d. prefer to wait until the market is saturated with alternatives. e. make their purchase when the product has achieved its full market potential. Question 10 Marks: 2 Barry customizes Harley-Davidson motorcycles. No two cycles are alike. He notices that very few customers even ask the price of his motorcycles before they decide to purchase them. Demand for his motorcycles is probably: Choose one answer. a. price sensitive.
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This note was uploaded on 06/09/2011 for the course BUS 360 taught by Professor Kimbrough during the Spring '08 term at N.C. State.

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BUS 360 test 2 - You are here moodle.wolfware / BUS 360...

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