BUS360DEChptr02Asgnmnt - North Carolina State University...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter Assignment Chapter 02: Developing Marketing Strategies Binbin Shao Bus 360-601 Assignment: Virgin Atlantic, which operates out of London’s Heathrow and Gatwick to 22 destinations across the world including the United States, is known for its customer service orientation which is heralded in its mission statement which reads “to grow a profitable airline that people love to fly and where people love to work.” Go to the Virgin Airlines website. Then answer the following questions. 1. What are the key attributes that make Virgin Airlines different from other airlines and how do they help the airline achieve its goal of excellence? 2. What does Virgin do that makes it so special? What re the differences in their offerings between Economy and Premium economy? 2. Look up the price for a ticket on Virgin Airlines from London’s Heathrow airport to a city in another country then look up the price for that same trip at the same time on a competing
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This note was uploaded on 06/09/2011 for the course BUS 360 taught by Professor Kimbrough during the Spring '08 term at N.C. State.

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BUS360DEChptr02Asgnmnt - North Carolina State University...

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