BUS360DEChptr04Asgnmnt

BUS360DEChptr04Asgnmnt - have the different ideology...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 4 Assignment Chapter 04: Analyzing the Marketing Environment Binbin Shao Bus360-601 Assignment: Answer the two questions below. 1. In which generational cohort are you? What about your parents? How would you approach buying a car differently than your parents would? What is the reason for the difference? 2. Identify a company you believe does a particularly good job marketing to different cultural groups. Who is the company and what do they do that you consider significant? Number your answers and enter below 1. I’m the Y-generation cohort. And my parents both are Baby Boomers. When I buy a car I am prefer focus on the car’s brand, price, color, country, style, and the shape well. My father buys the car more focus on the price, performance, miles warranty, and the brand. the reason for the difference is my generation cohort is difference with my father. Me and my father
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Unformatted text preview: have the different ideology concept, value concept, culture background, and the economic experience. 2. I think the Apple company is doing well the particularly good job marketing to different cultural group. The product of the apple includes the itouch, ipod, iphone, airmac, ipad. Most people think that the Apple is only for the younger people and the younger generation because it is a high technology and fashion with the physical appearance. But in the fact the apple product is also good for the different cultural group. The product of the apple makes the technology that old people more easy to use and connect with the technology. My grandfather just use the iphone webcame with me from the China. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. BUS 360DE Chapter 04 Assignment –Instructor: Weems Binbin shao MIE 480 Student Profile Turn Over...
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BUS360DEChptr04Asgnmnt - have the different ideology...

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