BUS360DEChptr09Asgnmnt - North Carolina State University...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 9 Assignment Chapter 09: Product, Branding and Packaging Decisions Enter your name, Section and Date: Assignment: Go to the website of Interbrand Corporation – www.interbrand.com . Access the most recent “Best Global Brands” survey. Then do the following: 1. Identify the top five brands, their brand values and their countries of origin and list the full information for each including what product(s) the brand covers. 2. Describe the changes in brand ranking for each of the five brands the latest year versus the previous year and make an assessment of why they changed. 3. For the top 20 brands identify the brands with the greatest increase and greatest decrease in terms of percentage change in brand value from the previous year. Number your answers and enter below 1. The number one is the coca-cola of United States. It values $ 70,452 million dollars. Coca- Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment  resonates the world over and it excels at keeping the brand fresh and always evolving The  product includes the beverages. The second is the IBM of the United States it values the $64727  million dollars. IBM made 108 strategic acquisitions over the past nine years to strengthen its 
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This note was uploaded on 06/09/2011 for the course BUS 360 taught by Professor Kimbrough during the Spring '08 term at N.C. State.

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BUS360DEChptr09Asgnmnt - North Carolina State University...

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