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BUS360DEChptr10Asgnmnt

BUS360DEChptr10Asgnmnt - North Carolina State University...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 10 Assignment Chapter 10: Developing New Products Enter your name, Section and Date: Assignment: Go to the website www.hotproductnews.com . Pick a new product that you believe to be interesting and innovative. Answer the following questions. 1. To what extent does the product you selected follow the five key rules of design found in Adding Value 10.1 on page 195 of your text book? 2. Discuss to what extent the brand name for the product you picked helps the marketing of the product, how does it do that, and do you believe it is effective and why. Number your answers and enter below 1. I select the product of the USB 2.0 Long Range Extender. For the utility the product is safe and easy intuitive to use. Installation is plug and play simple. The computer connects to the sender unit, while the four-port receiver unit connects to the remote peripherals at the remote workstation. For the appearance Digital connectivity solutions provider Gefen today
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