BUS360DEChptr11Asgnmnt

BUS360DEChptr11Asgnmnt - North Carolina State University...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 11 Assignment Chapter 11: Services: The Intangible Product Binbin shao Bus 360-601 Assignment: Go to the websites for the Hyatt Regency downtown Atlanta hotel and the Atlanta Marriott Marquis hotel. Answer the following questions. 1. How easy was it find where and how to make a hotel reservation for that location at each hotel? What were the steps you had to follow to make a reservation? Which hotel process was the most user friendly and what made it that way over the other hotel? Would you consider their reservation process easy or hard and what is/are the reason(s) for your answer? 2. What services and amenities does each hotel offer? How do they differ between the two hotels? Which ones do you consider important and why? 3. What incentives does each hotel offer a person to be a customer? In what way are these incentives dependent on providing good or better service? Do you believe any of them would convince you to stay at one of the hotels? Why of why not?
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