BUS360DEChptr16Asgnmnt

BUS360DEChptr16Asgnmnt - whole bacteria for mouth cleans...

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North Carolina State University College of Management BUS 360 Marketing Methods Chapter 16 Assignment Chapter 16: Advertising and Sales Promotions Binbin Shao Bus 360-601 Assignment: Choose an ad that you believe unreasonably overstates what the product or service can do. Answer the following questions 1. What is the product and who is the ad attempting to sell it to? 2. Is the ad actually deceptive or just puffery and what do you base your finding on? 3. How would you change the ad to achieve its goal without exaggerating in any way? Number your answers and enter below 1. the product is the Colgate 360 degree tooth brush. The ad attempting sell to everybody who needs to clean his or her teeth. 2. I think that ad just puffery. Because on the ad it says the 80% of the bacteria not on the teeth but the Colgate 360 will cleans the all of the teeth, gums, cheeks, and tongue and remove
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Unformatted text preview: whole bacteria for mouth cleans. Because in your mouth there has the bacteria everywhere and you can’t clean every part of your mouth and guaranteed that remove all of the bacteria from your mouth with the tooth brush even the toothbrush has the better and multiple functions. 3. I will change the ad achieve its goal without exaggerating with not saying that remove all of the bacteria from the mouth but I will say that Colgate 360 degree tooth brush has the better clean mouth function than other booth brush and clean extra 30-40% bacteria for your mouth. BUS 360DE Chapter 16 Assignment – Instructor: Weems I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. MIE 480 Student Profile Turn Over...
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This note was uploaded on 06/09/2011 for the course BUS 360 taught by Professor Kimbrough during the Spring '08 term at N.C. State.

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BUS360DEChptr16Asgnmnt - whole bacteria for mouth cleans...

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