MRKT_presentation

MRKT_presentation - Rising trend of eating out New...

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McDonalds Strengths: Massive global presence Strong real estate portfolio Exceptional brand recognition
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McDonalds Weaknesses : Market saturation Increasing price competition Lack of product innovation Rising food and labor costs
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McDonalds Opportunities : Alliance with Warner Home Video: Innovations in the menu
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McDonalds Threats : Exposure to global economy Exposure to developing markets Bad publicity and health concerns
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Wendy’s Strengths: Leading market position: Differentiated products offering
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Wendy’s Weaknesses: Lack of brand awareness Market concentration High price of offerings
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Wendy’s Opportunities: Growth in Hispanic population in the US
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Unformatted text preview: Rising trend of eating out New Innovations Wendys Threats: Rising raw materials Focus towards health consciousness Burger King Strengths: Strong brand association Strong financial backing Burger King Weaknesses: Instability in governance Dependant on franchisees Burger King Opportunities: Focus on performing stores Franchisee restructuring KFC Strengths: Unique way of delivering chicken Low prices from suppliers KFC Weaknesses: Limited menu Fewer stores KFC Threats: Losing leadership Price sensitive...
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This note was uploaded on 06/09/2011 for the course BUSINESS 5970 taught by Professor Jhon during the Spring '09 term at Webster.

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MRKT_presentation - Rising trend of eating out New...

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