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Unformatted text preview: ii. 3 inches of snow iii. icy driving conditions b. Ran ad on discovery/ weather/ animal channel 2. Used 4 th screen under same restrictions 3. AOLs travel area + weatherbug.com iv. Excellent IBP example of a targeted advertising campaign 1. Localized/relevant strategy 3. Vanilla Worksheet a. 2 uncontrollables i. Market environment ii. Macro Environment b. Controllable i. Marketing Mix 1. Best adjustments...
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- Spring '11