2 - ii. 3 inches of snow iii. icy driving conditions b. Ran...

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Notes 2/2 1. Super Bowl XLIV a. Sunday Febuary 7 th @ 7:25 PM 2. Innovative IBP Report a. Example: i. “Ever since you were a kid, you’ve wanted to take a cruise” b. Royal Caribbean i. Want to persuade the group of people your targeting ii. Invest dollars will it will do the most good 1. 4 Markets a. New York b. Chicago c. Philly d. Boston i. January/February only iii. Used technology in a new way 1. Weather Channel a. Only 4 markets i. Only if temperature is under 20 degrees
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Unformatted text preview: ii. 3 inches of snow iii. icy driving conditions b. Ran ad on discovery/ weather/ animal channel 2. Used 4 th screen under same restrictions 3. AOLs travel area + weatherbug.com iv. Excellent IBP example of a targeted advertising campaign 1. Localized/relevant strategy 3. Vanilla Worksheet a. 2 uncontrollables i. Market environment ii. Macro Environment b. Controllable i. Marketing Mix 1. Best adjustments...
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2 - ii. 3 inches of snow iii. icy driving conditions b. Ran...

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