What is advertising - b Understand what meant by tone or...

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1. What is advertising a. 100’s of definitions b. advertising is one of humankinds attempts to give objects and services meaning. It often achieves this by branding and with that as its central activity advertising loads common objects, and services with differing values 2. Notion of social capital 3. Have to understand the audience a. Personal relevancy
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Unformatted text preview: b. Understand what meant by tone or voice i. Basic concepts 4. Where do we place the internet a. Is it an outlier 5. A lot of true and false 6. Pay attention to slides about brands 7. What is marketing what is advertising 8. Sports and race 9. 4 key concepts of visual framing 10. gender is afluid 11. feminine touch: dainty...
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This note was uploaded on 06/09/2011 for the course SPANISH 249390 taught by Professor Gonzalez during the Spring '11 term at University of Texas.

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