1)
Chapter 15-Cultural influences on consumer behavior
a)
Culture
i)
Accumulations of shared meanings, norms, rituals, and traditions among
members of a society
b)
Four Dimensions of Culture
i)
Power distance
(1)
The way members of a society perceive power differences when they form
interpersonal relationships
(a) Strict, or equality based
ii)
Uncertainty avoidance
(1)
The degree to which people feel threatened by ambiguous situations, and the
measures they go to to avoid such situations
(a) Belief systems like religion
iii) Masculinity/femininity
(1)
The degree to which a culture defines sex roles
iv) Individualism
(1)
The extent to which the culture values the welfare of the individual versus
that of the group
(a) Collectivist
(i)
People subordinate their own values for the good of the group
(b) Individualist
(i)
Put more emphasis on personal achievement
c)
Crescive Norms
i)
Subtle norms that operate to define an appropriate cultural action
(1) Customs
(a) A norm that controls basic behaviors
(i)
Division of labor in a household
(2) More
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- Spring '11
- NA
- Sociology, multiple symbolic behaviors, strong moral overtone, ritual artifacts, Gift Giving rituals, Chapter 15-Cultural influences
-
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