consumer behavior January 25 - the purchase, and then...

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1) Aspects of consumer behavior a) Segmented by marketers by demographics and psychographics b) Influenced by peer group c) Exposed to competing brands seeking her loyalty d) Evaluates products by the appearance, taste, texture, and smell 2) Actors in consumer behavior a) A consumer is a person who identifies a need or desire, makes a purchase, experiences 
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Unformatted text preview: the purchase, and then disposes of the products i) Purchaser versus user versus influencer (1) Purchaser (a) Parent (2) User (a) Child (3) Influencer (a) Commercial b)...
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