Exam 1 chapter 2 review - 1) Exam 1 chapter 2 review a)...

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1) Exam 1 chapter 2 review a) Sensory Systems i) The sense receptors humans possess (1) Sight (2) Hearing (3) Touch (4) Taste (5) Smell (a) These are the mediums we take in information through ii) Perceptions (1) Sensations are physical impulses that we intercept, perceptions are the way we interpret them. Together, they make consumption (a) The process is as follows (i) Exposure to stimulus (ii) Attention drawn to stimulus (iii)Interpretation of stimulus iii) Trade Dress (1) Trade dress is when companies associate their product so much with a certain sensation that you begin to identify them together (a) Facebook-Blue iv) Sensory Thresholds (1) Psychophysics (a) The science that focuses on how the physical environment is integrated into our personal world (2) Absolute threshold (a) The minimal amount of stimulus that can still be detected by human sense organs (i) Dog whistle/fine print=below absolute threshold
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(3) Differential threshold (a) The ability of a sensory system to detect differences between stimuli
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Exam 1 chapter 2 review - 1) Exam 1 chapter 2 review a)...

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