Exam 1 Chapter 4 review - 1) Exam 1 Chapter 4 review a) The...

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1) Exam 1 Chapter 4 review a) The motivation process i) Motivation (1) Processes that lead people to behave the way they do ii) Goal (1) A desired end state iii) Drive (1) A feeling of urgency or arousal (a) Drive theory (i) The idea that motivation, a goal, and drive all move you to a state of tension or WANT, which you are driven to eliminate iv) Want (1) The combined effect of the above forces, causing someone to desire something enough to pursue it, or BUY it b) Expectancy theory i) The Idea that we are driven toward one product more than another because we believe it will satisfy our WANT more c) Types of needs i) Biogenic needs (1) Air food water ii) Psychogenic needs (1) Needs that arise as we become members of a culture (a) Utilitarian need (i) Real benefits of a product
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1. MPG, calories, etc (b) Hedonic needs (i) Pleasurable aspects of a product 1. Clothes d) Maslow’s Hierarchy of needs i) Physiological (1) Water food ii) Safety (1) Shelter, protection iii) Belongingness (1) Love, friendship, etc
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This note was uploaded on 06/09/2011 for the course ADVERTISIN na taught by Professor Na during the Spring '11 term at University of Texas at Austin.

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Exam 1 Chapter 4 review - 1) Exam 1 Chapter 4 review a) The...

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