Exam 1 chapter 5 review - 1) Exam 1 chapter 5 review a)...

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1) Exam 1 chapter 5 review a) Self-concept i) The beliefs a person holds about his own attributes and how he evaluates the self on these qualities b) Self Esteem i) Self esteem refers to the level of positivity in one’s self concept (1) People with low self esteem seek to avoid embarrassment typically (a) They prefer products that don’t make them exert self control c) Real and Ideal selves i) Ideal self refers to the way a person would LIKE to be, as opposed to how they actually are ii) The real self is made up of the traits that a person actually possesses (1) IMPRESSION MANAGEMENT (a) Impression management is the effort we exert to display ourselves a certain way to the public (i) This involves the clothes we buy and they way we act d) Looking glass self i) The way we believe other people perceive us (1) We often tailor our personalities based on this version of the self e) Self Consciousness i) The feeling of public scrutiny (1) Public self consciousness (a) The way we feel about presenting ourselves in public
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This note was uploaded on 06/09/2011 for the course ADVERTISIN na taught by Professor Na during the Spring '11 term at University of Texas at Austin.

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Exam 1 chapter 5 review - 1) Exam 1 chapter 5 review a)...

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