Chapter 5 - 1) Chapter5attitudes a) Attitude i)

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1) Chapter 5 -attitudes a) Attitude i) A positive or negative evaluation of an object b) 3  types of attitude antecedents i) Behavioral Processes (1) Action toward stimuli (a) Always run away from dogs (-) (b) Always pet dogs (+) ii) Affective Processes (1) Emotions and feelings stimuli triggers (a) I like it when dogs wag their tails (+) (b) I get annoyed when dogs jump on me iii) Cognitive Processes (1) Beliefs about attitude stimuli (a) Dogs smell (b) Dogs are friendly c) Implicit and explicit i) Implicit attitudes (1) An attitude that is activated automatically from memory, often without the  persons knowledge (a) Disliking someone who reminds you of a past relationship (i) Measured with IAT 1. Implicit association test
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a. Measures association of stimuli to test implicit attitudes ii) Explicit attitudes (1) Consciously held attitude (a) Something you deliberately think (i) Best evaluated with self evaluation tests
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Chapter 5 - 1) Chapter5attitudes a) Attitude i)

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