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Unformatted text preview: i. Memory, RT d. Behavioral Measures i. Seating 2. Issues for all measures a. Validity i. Measuring what you think you’re measuring b. Reliable i. Measuring something consistently 3. Purpose of Scientific Approach a. Identify general truths or relationships that exist in world rather than common sense 4. Danger with relying on common sense: a. Draws on personal experience, and we have specific b) Psychology of Individuals i) Thoughts (cognitions) ii) Feelings (emotions/affect) iii) Actions (behavior) c) Is Social Psychology just Common Sense? i) Social Psychology relies on scientific method to distinguish fact from “common Sense” d) Why Social Psychology seems like common sense: Hindsight Bias e)...
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- Spring '11
- Social Psychology, operationalization, d. Behavioral Measures