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Unformatted text preview: 1) Chapter 7 PSY 418 a) Survey research i) Surveys are used as a way to take a snapshot of a certain demographic, but also to effectively compare certain demographics to one another (1) Response Set (a) The tendency to respond to all questions from the same perspective rather than address each question as an individual response set (i) Social desirability ii) CONSTRUCTING QUESTIONS (1) Defining the research objective (a) When constructing questions it is important for the researcher to determine what it is they want to know (i) Three question types to effectively get useful information 1. Attitudes and beliefs a. These deal with the way people evaluate and think about issues i. Were you satisfied with your service, etc 2. Facts and Demographics a. This deals with group representation b. When attempting to study certain aspects of a culture, or compare cultures or ethnicities, these kinds of questions are useful, but if you are not, they can often be counterproductive as they lead to a biased interview process where the interviewee plays a role 3. Behaviors a. This deals with questions about participants habits and activities. It attempts to gauge personality aspects through such analysis (ii) Question wording 1. Things to avoid a. Unfamiliar technical terms b.b....
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This note was uploaded on 06/09/2011 for the course PSY 418 taught by Professor Haley during the Spring '08 term at University of Texas at Austin.
- Spring '08