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Unformatted text preview: RCSC 214 Dolly's Place Merchandise Plan 50 points After years of teaching retailing and marketing at the University of Southern Mississippi, Dolly Loyd decided to retire and return to her first love -- running an apparel store on the Gulf Coast. Because she used to run such a department for a major retail chain before teaching, she kept up with the current trends in the industry. Dolly gained the support of an ex-high school classmate who, after making millions with an Internet startup, financed her new endeavor. Today Dolly is beginning to make plans for the upcoming three-month spring season. Dolly anticipates planned sales of $250,000 for the season based on a planned initial markup of 45 percent. Within the season, planned monthly sales are projected to be as follows: 33 percent in February, 40 percent in April (Easter is April 12th), and 27 percent in May. To ensure a profitable season, trade association records were consulted. The records indicated: (1) The stock-to-sales ratios need to be 3. for February, 5.0 for March, and consulted....
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This note was uploaded on 04/04/2008 for the course RCSC 214 taught by Professor Burke during the Spring '08 term at Arizona.
- Spring '08