Psychology 289 -Chapter 1 Notes

Psychology 289 -Chapter 1 Notes - Psychology 289 Chapter 1...

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Psychology 289 – Chapter 1 Notes January 29, 2008 Use of Research Methods -A background in research methods will help you to read reports critically, evaluate methods employed, and decide  whether conclusions are reasonable  -Many occupations require use of research findings -Example: people who work in business environments frequently rely on research to make decisions about  marketing strategies, way of improving employee productivity and morale, and methods of selecting and  training new employees -Scientific research has become increasingly important in public policy decisions – political leaders take political  positions and propose legislation based on research findings -Research is important when developing and assessing effectiveness of programs designed to achieve certain goals  (influence people to engage in behaviors that reduce their risk of contracting HIV or enable employees in a  company to learn how to reduce effects of stress) The Scientific Approach The Limitations of Intuition and Authority  -When relying on intuition, you accept unquestioningly what your own personal judgment or a single story about  one person’s experience tells you about the world  -Example: Wanting to adopt due to not being able to conceive, couple then find out woman is pregnant.  Observation leads to a belief that adoption increases likelihood of pregnancy among couples who are 
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Psychology 289 -Chapter 1 Notes - Psychology 289 Chapter 1...

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