exam 3 review - Bollywood Johari Window Potter’s Box...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Exam 3 Review Advertising Pathos-logic Ethos-credibility Mythos- the story Word of Mouth Viral Marketing Big 5 advertising media- outdoors/street team, newspaper, radio, placement, speeches, brochures Product Placement - speeches, Pandora radio Brand Loyalty Pricing for advertisements Niche marketing Demographic segmentation Measurements of advertising effectiveness Endorsements Push Marketing Push/pull Copyright Fair Use Standards Net neutrality Patents Trademark Public Domain ESRB Rating system Database Marketing Public Relations Ethos Pathos Mythos Logos SMCR Free flow of information Limitations on Free Speech Obscenity Children’s Internet Protection Act of 2001
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Bollywood Johari Window Potter’s Box Media Ethics TC Act of 1996 Exam 3 Review Public Relations Propaganda *International influences of attitudes and opinions Pull Marketing CPM Privatization Globalization Regionalization Glocalization Reactive vs. Proactive Copyright Fair Use Standards Patents Trademark Public Domain ESRB Rating system Database Marketing Public Relations Ethos Video Games First console- Magnavox odyssey First game- spacewar First arcade game- carnival Types of game- casual, serious, core Aggression- Video games make you this way, for a period of time ESRB ratings- Trends players...
View Full Document

This note was uploaded on 06/09/2011 for the course KIN 125 taught by Professor Raymond during the Spring '07 term at Michigan State University.

Page1 / 2

exam 3 review - Bollywood Johari Window Potter’s Box...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online