Notes 3

Notes 3 - company o Specifically identifiable and developed...

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Balance Sheet: Assets Intangibles: o Specifically identifiable and purchased: Assets: Patents Trademarks Franchises Written off by assumed life o Not specifically identifiable and purchased: Assets: Goodwill: o Potential for excess earnings o Good synergies o Employee loyalty Written off only by impairment o Not specifically identifiable and developed internally: Expense: Goodwill: o No way to measure this to make asset o Ex. Salary of VP who goes on national project, gets exposure for
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Unformatted text preview: company o Specifically identifiable and developed internally: ???: • Advertising campaign: management discretion • Employee training: management discretion • R&D: expense o Once you capitalize an asset it will have to be amortized/ written off little by litter over time (except for goodwill) • Common size B/S: o Express each asset as % of total assets o New ratios are independent of firm’s size...
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This note was uploaded on 06/10/2011 for the course BUSI 407 taught by Professor Bowen during the Spring '11 term at UNC.

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Notes 3 - company o Specifically identifiable and developed...

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