Marketing Ass1 - Pick any cooperation and analyze whether...

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Pick any cooperation and analyze whether that cooperation is a good or bad example of the contemporary approach to marketing. Marketing has evolved overtime and one significant shift is the transition from mass marketing to segment or even personalized marketing. As a result, innovation, customer orientation, relationship management and networking have become indispensible. Apple Inc., a leader in IT brands has managed to embrace these concepts and it prioritizes its marketing plans around this 'marketing concept'. Apple, Inc supplies products and services to suit changing consumer tastes based on suitable research and development efforts. In so doing the Company provides products and services that have high probability to be welcomed by consumers and more importantly have the potential to satisfy their needs. Apple is one of the most established and healthy IT brands in the World and its product strategy is to create innovative products and services aligned with a "digital hub" strategy. It designs and markets consumer electronics, computer software as well as personal
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This note was uploaded on 06/10/2011 for the course BUS 213 taught by Professor Mrbrown during the Summer '11 term at Alabama State University.

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Marketing Ass1 - Pick any cooperation and analyze whether...

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