ISC 361 Study Guide

ISC 361 Study Guide - ISC 361 Study Guide EMAIL 5 key role...

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ISC 361 Study Guide EMAIL 5 key role of email in iDirect Drive awareness- send them Ongoing engagement- get to know you Consideration- a nudge Drive purchasing- prior relationships Build your House List Promote registration on website- prominent - Drive traffic Reward staff & train them - Upgrade point of sale Reward subscribers Register events ( birthdays, etc.) -Triggered emails Use transaction email to cross- sell Append to existing database Use all mediums CAN-SPAM – Controlling the Assault on Non- Solicited Pornography and Marketing Commercial Message: “primary purpose is to advertise or promote a commercial product or service” Commercial Message does Not include: Relationship messages or notices to facilitate agreed upon transaction
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Noncommercial messages Candidates for public office Political free speech Consumer must provide “ express prior authorization” - Message still must allow opt out for future messages( the same way opted in)
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This note was uploaded on 06/13/2011 for the course ISC 361 taught by Professor Staff during the Spring '11 term at Kentucky.

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ISC 361 Study Guide - ISC 361 Study Guide EMAIL 5 key role...

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