ISC 361 PArt 3

ISC 361 PArt 3 - Looking at the Direct Marketing...

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Joseph Craft ISC 361 March 23, 2011 From what I have studied on RichRelevance and Gannett site which track consumer information to help out the company Walmart.com. Behavioral monitoring is good for the consumers because it makes your decision easier especially with the rich media and so on. If the government regulates everything that the industry does it will be heard for companies to reach out to consumers to serve them.
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Unformatted text preview: Looking at the Direct Marketing Association site it shows that you have to let visitors know what information is being collected and how its being use. If the company shows that publicly in their privacy statements then it shouldnt be regulated by the government. If a consumer doesnt want to be track in certain areas there are ways for them to opt out of it....
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