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Unformatted text preview: Know – brand, branding, image and identity Know most valuable brands, retail brands Review the email section in text Define IMC Know Harris Interactive Best Brands Chapter 18 Social Media Social media sites, class and text Know intranets, extranets, wikis, RSS, texting, podcasting – text Define social media Text – history of the World Wide Web and the Internet Webisode Chapter 19 Crisis Management Basic causes of a business crisis Define crisis Goals of crisis management Crisis Management/Communication plan Risk Communication Issues Management Chapter 20 – Career Read the chapter and focus on the Last Word section...
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This note was uploaded on 06/13/2011 for the course JOUR 328 taught by Professor Klipstine during the Fall '10 term at South Carolina.
- Fall '10