Review 9 - 14 - Know the five communication principles Key...

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Review Chapters 9 – 14 Review the study guide, read the chapters, class notes and slides used in class. The majority of questions will come from the study guide but there will be questions from the text not discussed in class and some questions based on class discussion. Media Relations Chapter 9 News Release, importance and three types of Know the top newspapers in the U.S. Know the key terms; define publicity, public relations, advertising, press agentry Four ways to produce publicity, value of publicity Goal of a journalist, who is Matt Drudge What is a third party endorsement What is a news conference/ pseudoevent Know the media as a public, What is a PSA; types of PSAs; What is an intranet, Define a b-roll Review the IABC study as discussed in class, subjects of interest, preferred sources What is a VNR Employee Relations Chapter 10 Know the various tactics, what is a communication audit Review the Fortune 100 Best Companies to work for, most admired, know top three
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Unformatted text preview: Know the five communication principles Key ingredient of internal communications programs IABC study, effective ways to communicate, most used Community Relations Chapter 11 Review the community relations expectations, community and organizational Know media advocacy and examples used in class Review the discussion on community diversity Government Relations 12 Know the Federal consumer agencies Know what a PAC is and spending limits Reagan’s communication principles What is a lobbyist and responsibilities What and why is the term public relations not used in terms of the Gillette Amendment Review the top PACs Consumer Relations Chapter 13 Review our discussion on Consumer reports Traditional responsibilities Public relations goals Kennedy’s Bill of Rights International Relations Chapter 14 Review the global brand leaders Review public relations in China, Japan, Canada, India...
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