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Unformatted text preview: Know the five communication principles Key ingredient of internal communications programs IABC study, effective ways to communicate, most used Community Relations Chapter 11 Review the community relations expectations, community and organizational Know media advocacy and examples used in class Review the discussion on community diversity Government Relations 12 Know the Federal consumer agencies Know what a PAC is and spending limits Reagans communication principles What is a lobbyist and responsibilities What and why is the term public relations not used in terms of the Gillette Amendment Review the top PACs Consumer Relations Chapter 13 Review our discussion on Consumer reports Traditional responsibilities Public relations goals Kennedys Bill of Rights International Relations Chapter 14 Review the global brand leaders Review public relations in China, Japan, Canada, India...
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- Fall '10