Community Relations Post

Community Relations Post - 10/15/10 Community
Rela.ons


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Unformatted text preview: 10/15/10 Community
Rela.ons
  Community
Rela.ons
  The
Profession
of
Public
Rela.ons
  Media
Advocacy
 Community
Rela.ons
  Expecta.ons
  Community
Expecta.ons
  Organiza.onal
Expecta.ons
  Community
Rela.ons
Objec.ves
 Community
Expecta.ons
 What
the
community
expects:
  
Appearance
  ADrac.ve,
posi.ve
environment
  Par.cipa.on
  Civic
func.ons,
educa.on,
welfare
  Stability
  Employees,
taxes,
long‐term
goals
  Pride
  Proud
to
be
residents
 Organiza.onal
Expecta.ons
 What
the
organiza.on
expects:
  Adequate
municipal
services
  Fair
taxa.on
  Good
living
condi.ons
  Good
labor
supply
  Degree
of
support
for
business/products
 Community
Rela.ons
Objec.ves
 Objec.ves:

(list
of
15
in
text)
  Provide
informa.on
on
various
ac.vi.es
such
 as
salaries,
taxes,
contribu.ons
‐
communicate
  Support
local
ac.vi.es,
cultural,
educa.onal,
 and
charitable
‐

  Be
a
good
business
neighbor,
purchase
local
 supplies,
hire
locally
  To
be
a
profitable
business
 1 10/15/10 Community
Diversity
  Equal
pay
  Equal
promo.onal
opportuni.es
  Equal
rights
in
the
workplace
 Where
Are
The
Jobs:
 Organiza.onal
Structures
 1.  Public
Rela.ons
Agencies
 2.  Public
Rela.ons
Departments
 Nonprofit
 Major
Areas
of
Employment

in
 
Public
Rela.ons
  Employee
rela.ons
  Media
rela.ons
  Government
rela.ons
  Community
rela.ons
 Where
Are
The
Jobs:
 Organiza.onal
Structures
 1.  Nonprofit
Organiza.ons
&
Trade
 Associa.ons
 2.  Governments
 3.  Public
Rela.ons
Agencies
 4.  Independent
Consul.ng
 5.  Corpora.ons
 Charitable
Contribu.ons
  Organized,
ins.tu.on,
legal,
IRS
approved
  Private
  Nonprofit
distribu.on
  Self‐governing
  Major
aspects;
voluntarism,
philanthropy
 2 10/15/10 Top
Five
Reasons
Why
People
Give
 1.  Because
they
are
asked,
or
presented
a
giving
 opportunity
 2.  Compassion
for
those
in
need
 3.  Personally
believe
in
the
cause
 4.  Affected
by
the
cause
 5.  To
give
back
to
their
community
 Top
Five
Most
Trusted
Chari.es
 1.  American
Red
Cross
 2.  AARP
 3.  The
Nature
Conservancy
 4.  U.S.
Chamber
of
Commerce
 5.  Brookings
Ins.tute
 Giving
USA
Founda.on
 •  •  •  •  •  Top
Five
Most
Popular
Causes
 1.  Religious,
faith
based
 2.  Educa.on
 3.  Health
 4.  Human
Services
 5.  Arts,
Culture
 Top
Five
Most
Recognized
 1.  American
Red
Cross
 2.  AARP
 3.  Na.onal
Rifle
Associa.on
 4.  U.S.
Chamber
of
Commerce
 5.  Greenpeace
 Trade
Organiza.ons:
 $303.75
billion
in
2009
 Down
3.6
percent
from
2008
 33
percent
giving
to
religion

$100
billion
 13
percent
giving
to
educa.on

$$40
billion
 7
percent
giving
to
health
$22.7
billion,
3.8
 percent
growth
 3 10/15/10 Trade
Organiza.ons:
  Profit
not
a
major
mo.ve
  Member
benefits
  A
unified
voice
  Majority
PR
is
Internal
Comms.
  144,000
Trade
organiza.ons
  2,500
in
Washington
D.C.
 Public
Rela.ons
Agencies
  Why
use
an
agency?
  No
pr
program
or
staff
  Agency
loca.on
  Specialized
services
  BeDer
contacts
  Independent
advice
and
council
 Corpora.ons
  Employee
rela.ons
  Media
rela.ons
  Government
rela.ons
  Community
rela.ons
  Consumer
rela.ons
 Government
  Local
  State
  Na.on
  Interna.onal
 Independent
Consul.ng
  Just
like
an
agency
but
specialized
or
very
 general
in
nature
‐

  Types
of
services
  Speechwri.ng
  Development
of
newsleDers,
magazines
  Crisis
communica.on
  Web
site
design
 Corpora.ons
 Three
major
areas:
  Corporate
Communica.ons
  Internal
Communica.ons
  Product
Publicity
 4 10/15/10 Corporate
Communica.ons
  Coordina.ng
communica.on
ac.vi.es
  Worldwide,
Na.onal,
State,
Local
  Legal
ac.vi.es
  Execu.ve
support
  Media
Ac.vi.es
  Financial
rela.ons
  Annual
reports,
quarterly
reports
  Stockholder
rela.ons,
Wall
Street
analysts
 Product
Publicity
  Product
exposure
  New
product
introduc.ons
  Auto
and
Trade
shows
  Sponsorships
  Adver.sing
  Media
Ac.vi.es
 Internal
Communica.ons
  NewsleDers
  Magazines
  Direct
mail
  Video
taped
messages,
mee.ngs,
events
  Employee
mee.ngs
  New
Media
‐
Intranet
 Community/Media

Advocacy
 Media
Advocacy
   Defined
–
public
rela.ons
without
resources
   Using
the
media
to
aDract
aDen.on
and
shake
the
 established
order
   What
is
it?
  Raising
public
awareness
on
specific
issues
  Internet
as
a
tool
for
awareness

 Community/Media

Advocacy
   Examples
  Monsanto
–
gene.cally
modified
foods
  Nike
–
underpaying
workers
in
Indonesia,
China
 and
Vietnam
  PETA
–
various
campaigns
 5 ...
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This note was uploaded on 06/13/2011 for the course JOUR 328 taught by Professor Klipstine during the Fall '10 term at South Carolina.

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