Study Guide 1 - STUDY GUIDE FOR Chapters 1 8 Review each...

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STUDY GUIDE FOR Chapters 1 – 8 Review each chapter including class discussion and slides as well as the “Mini-Me” history. The majority of questions will come from the study guide. However, there will be questions from the text concerning subjects that we have not discussed in class. There will be 85 questions on the exam, 75 multiple choice and 10 true and false. Chapter 1 Define a public, class and text Define public relations, marketing, advertising Understand and define the term “spin” Know the RACE process, which is the key step – text and class notes Define public relations, key words used in definition Know the various key publics Functions in public relations Chapter 2 Know Ivy Lee and Edward Bernays and their contributions to public relations Know the five major factors of ‘Public Relations Comes of Age” What is a pseudoevent? Review P.T. Barnum, Arthur W. Page contributions to public relations Chapter 3 Know the four Grunig-Hunt public relations models Know the S-M-R, S-E-M-D-R models of communication
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Study Guide 1 - STUDY GUIDE FOR Chapters 1 8 Review each...

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