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Chapter 2post - ExtraReading Rela8ons Chapter2...

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9/6/10 1 The History and Growth of Public Rela8ons Chapter 2 Extra Reading “Mini‐Me” History Public Rela+ons from the Dawn of Civiliza+on Posted on Blackboard Read for Exam p. 1‐22 (not Europe) Not discussed in class Public Rela8ons Comes of Age Five Major Factors in the Growth of PR 1. Growth of large ins8tu8ons 2. Heightened Public Awareness and Media Sophis8ca8on 3. Societal Change, Conflict and Confronta8on 4. Growth of Global Media, Public Opinion and Capitalism 5. Dominance of the Internet Growth of Large Ins8tu8ons The Industrial Revolu8on Concentra8on of wealth Increased regula8on – growth of government Growth of labor unions Need for beVer communica8ons Economic growth following WW II Heightened Public Awareness and Media Sophis8ca8on Cons8tu8on and the Bill of Rights Progressive Era Reforms; Women right to vote; Civil Rights; Vietnam War; Cold War Corporate social responsibility; charity, image, importance of the stock market Communica8ons ‐ Television, cable, the Internet , Public segmenta8on Importance of Persuasion Need for communica8ons in emerging democra8c socie8es Societal Change, Conflict, and Confronta8on 1960’s – Vietnam War Powerful Interest Groups Na8onal Organiza8on for Women Minori8es‐ various organiza8ons Environmental groups Social responsibility Government programs Affirma8ve ac8on Senior ci8zen programs
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9/6/10 2 Growth of Global Media, Public Opinion, and CAPITALISM Democracy – Berlin Wall, Nelson Mandela, Afghanistan, Taliban, Iraq Global communica8ons Public opinion – research, polls, elec8ons Dominance of the Internet Growth on on‐line access Two‐way communica8on A new genera8on E‐mail Social Media Growth of the Informa8on Highway The Internet Wireless communica8on Cell phones Social Media Growth of the Informa8on Highway New media, new op8ons, new choices Interac8ve An es8mated 250 to 300 million cell phones are being used in the U.S. The average American cell phone user owns three (3) or more expired cell phones. Over 70% of Americans do not know that they can recycle their old cell phone. In a recent survey, only 2.3% of Americans recycled their old cell phones and 7% threw them in the garbage.
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  • Fall '10
  • Klipstine
  • Ringling Bros. and Barnum & Bailey Circus, P. T. Barnum, Jenny Lind, Public
Rela8ons, Phineas
Taylor
Barnum

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