MiniMe_HistoryOfPR

MiniMe_HistoryOfPR - “Mini-Me History” by Don Bates...

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Unformatted text preview: “Mini-Me History” by Don Bates Copyright © 2006, Don Bates Published by Institute for Public Relations www.instituteforpr.org “Mini-Me” History Public Relations from the Dawn of Civilization Paper by Don Bates APR, Fellow PRSA Published by the Institute for Public Relations, 2002 Updated October 2006 “Mini-Me History” by Don Bates Copyright © 2006, Don Bates Published by Institute for Public Relations www.instituteforpr.org 2 “Mini-Me” History Public Relations from the Dawn of Civilization By Don Bates, APR, Fellow PRSA Don Bates is a well-known public relations practitioner. He is an Accredited member and Fellow of the Public Relations Society of America (PRSA), and an Honorary Trustee of the Institute for Public Relations. He has worked for leading corporations, not-for-profit organizations and agencies. In 1982, he started his own public relations firm, The Bates Company, which he sold in 1994. He has taught part-time at several colleges and universities, including the New School University, the New York Institute of Technology and most recently Columbia University. His writings on public relations have appeared in Media Now (Wadsworth/Thomson) , in the 1st International Encyclopedia of Mass Communications and in other books and publications. Table of Contents • U.S. Public Relations Time Line (1900-2002) • Preface: To My Colleagues in Public Relations • This Thing We Call “PR” • Roots in Ancient Civilization • Hail, Caesar! • Origins of Modern Public Relations • The American Way • Age of the Robber Barons • The Press Release in History • PR Pioneers o Ivy Ledbetter Lee o Edward L. Bernays • Public Relations and the Bell System o Theodore N. Vail o Arthur W. Page • Public Relations Matures • Rise of Public Relations Ethics • The New Millennium Meltdown • PR “D-Day”: The 9/11 Attacks • PR History in Perspective • Addendum: Europe Joins In • The British Influence • “Mini-Me History” by Don Bates Copyright © 2006, Don Bates Published by Institute for Public Relations www.instituteforpr.org 2 “Mini-Me” History Public Relations from the Dawn of Civilization By Don Bates, APR, Fellow PRSA Don Bates is a well-known public relations practitioner. He is an Accredited member and Fellow of the Public Relations Society of America (PRSA), and an Honorary Trustee of the Institute for Public Relations. He has worked for leading corporations, not-for-profit organizations and agencies. In 1982, he started his own public relations firm, The Bates Company, which he sold in 1994. He has taught part-time at several colleges and universities, including the New School University, the New York Institute of Technology and most recently Columbia University. His writings on public relations have appeared in Media Now (Wadsworth/Thomson) , in the 1st International Encyclopedia of Mass Communications and in other books and publications....
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This note was uploaded on 06/13/2011 for the course JOUR 328 taught by Professor Klipstine during the Fall '10 term at South Carolina.

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MiniMe_HistoryOfPR - “Mini-Me History” by Don Bates...

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