Hanson Chapter 5 Notes (1)

Hanson Chapter 5 Notes (1) - 5 Magazines The Power of Words...

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Unformatted text preview: 5 Magazines The Power of Words and Images Development of a National Culture Daniel Defoe: founded The Review , the first magazine in England, in 1704 looked just like the newspapers of the era covered public policy, literature, and morals Edward Cave Gentlemans Magazine , was the first publication to use word magazine Magazine a periodical that contains articles of lasting interest: targeted at a specific audience derived income from advertising, subscriptions, and newsstand sales intended for a broader geographic area than newspapers increased as nationwide advertising grew in the nineteenth century. Colonial Magazines: Publishers Andrew Bradford and Benjamin Franklin engaged in a 1740 battle over editor John Webbe. Prior to 1800, magazines contained reprinted stories from colonial papers and British magazines, instead of original content. The Saturday Evening Post: was first published on August 4, 1821 a years subscription cost two dollars contained essays, poetry, obituaries, stories, and a column called The Ladies Friend was the first truly national medium had a circulation of more than 3 million in 1937 was unable to adapt and compete with television Photojournalism the use of photographs to portray the news in print Halftonea process in which photographs are broken down into a series of dots that appear in shades of gray on the printed page Mathew Bradyfather of photojournalism: Remembered for his pictures of the American Civil War, photographed from beginning to end Brady and assistants were the first journalists to be embedded with the Union army The Magazine Business After the American civil war, magazines grew in popularity Postal Act of 1879 allowed periodicals to be mailed easily and inexpensively The Economics of Magazine Publishing: Consumer magazines publications targeted at an audience of like-minded consumers o in 2005approximately 6,300 consumer magazines o most visible and profitable...
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This note was uploaded on 06/13/2011 for the course JOUR 201 taught by Professor Roberts during the Spring '08 term at South Carolina.

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Hanson Chapter 5 Notes (1) - 5 Magazines The Power of Words...

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