Chapter2Author'sNotes

Chapter2Author'sNotes - 2 The Media Business Consolidation,...

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Unformatted text preview: 2 The Media Business Consolidation, Globalization, and the Long Tail The Development of the Media Business in the United States Characteristics of the U.S. media: privately owned and operated for profit long tradition of private ownership First printing press came to the Massachusetts Bay Colony in 1638: o established the Cambridge Press o published the Whole Book of Psalmes , better known as the Bay Psalm Book Benjamin Harris: published the first newspaper in the colonies in 1690 published only a single issue before being shut down Benjamin Franklin: had great success with the Pennsylvania Gazette and Poor Richards Almanack his position as postmaster general partly responsible for the papers success Penny press newspapers: solidified the U.S. news industry were supported through advertising revenue, rather than subscription were read by large numbers of people Electronic media: followed the history of private media ownership in the United States telegraph set the stage for private ownership government plays a regulatory role The Growth of National News Magazines had national circulation in the nineteenth and early twentieth centuries. Radio carried national news from the 1930s on. Television networks in the 1950s gave the United States a true national media culture. People began depending on nationally available media for their news. C-SPAN began broadcasting on cable in 1979. CNN went on cable in 1980. Newspapers began using technology to reach a national audience: satellite content uplinks printing presses across the country Web sites with content Big Media More media choices today. Fewer companies providing the content. A majority of the media output in the United States is owned by six companies: Time Warner Disney Viacom Bertelsmann News Corporation General Electric Big Media (cont.) What do these companies have in common? vertical integration controlling every aspect of a media product from production through delivery synergy a combination of effects that is greater than the sum of the individual effects Time Warner: The Biggest of the...
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Chapter2Author'sNotes - 2 The Media Business Consolidation,...

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