LectureCH01 - 1 Living in a Media World Levels of...

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1 Living in a Media World
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Levels of Communication Communication —social interaction through messages: intrapersonal communication —communication within the self interpersonal communication— intentional or accidental transmission of information through verbal or nonverbal message systems to another human being group communication —a level of unequal communication in which one person is communicating with an audience of two or more people
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Mass Communication Mass communication —society-wide communication process in which an individual or institution uses technology to send messages: messages are sent to a large mixed audience audience is not known to the sender messages can be nationally broadcast speeches, newspaper stories, and popular new novels interaction in the form of feedback is increasing in significance with new media
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Elements of Mass Communication Mass media - technological tools used to transmit the messages of mass communication. Participants include: sender message channel receiver
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Elements of Mass Communication The sender —a corporation or individual responsible for transmission of the messages: a sender can be a large complex media outlet like the New York Times or a movie producer like Paramount an individual sender can be a smaller operation such as an internet blogger or an independent music or movie producer
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Elements of Mass Communication The message— content being transmitted by the sender and reacted to by the receiver: a message requires encoding —the creation of the message, and the preparation for transmission problems such as noise: interference in delivery and decoding of the message could be a loud noise while trying to study or not understanding a foreign language
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LectureCH01 - 1 Living in a Media World Levels of...

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