Jan25_Audience Analysis

Jan25_Audience Analysis - The ability to understand and...

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1/25/2010 1 square4 The ability to understand and adapt to listeners square4 Goals square4 Find out something about audience square4 Interpret those findings square4 Select appropriate strategies to achieve your purpose square5 Understanding your audience requires answers to several questions: square4 How can you learn more about your audience? square4 How do the characteristics of your audience –such as their demographics, interests and attitudes –affect the way you develop your presentation? square4 How can you adapt to your audience in order to improve your speech? 1. Who are they? 2. Why are they here? 3. What do they know? 4. What are their interests? 5. What are their attitudes? Who are they? square4 Demographics uni25AA Age, Race, Gender, Religion uni25AA Occupation, Education, Income Level uni25AA Marital Status, Cultural Background, Disabilities uni25AA Political Affiliations, Professional Memberships uni25AA Military Experience Why are they here?
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