Jan25_Audience Analysis

Jan25_Audience Analysis - 1/25/2010 The ability to...

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1/25/2010 1 s The ability to understand and adapt to listeners s Goals s Find out something about audience s Interpret those findings s Select appropriate strategies to achieve your purpose s Understanding your audience requires answers to several questions: s How can you learn more about your audience? s How do the characteristics of your audience – such as their demographics, interests and attitudes – affect the way you develop your presentation? s How can you adapt to your audience in order to improve your speech? 1. Who are they? 2. Why are they here? 3. What do they know? 4. What are their interests? 5. What are their attitudes? Who are they? s Demographics u Age, Race, Gender, Religion u Occupation, Education, Income Level u Marital Status, Cultural Background, Disabilities u Political Affiliations, Professional Memberships u Military Experience Why are they here? s Required to attend s Habitually attend s Interested in topic s Interested in speaker s Will be rewarded s Not sure why
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This note was uploaded on 06/14/2011 for the course SPCH 230 taught by Professor Pellechia during the Spring '08 term at South Carolina.

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Jan25_Audience Analysis - 1/25/2010 The ability to...

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