{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Seminar 1 Week 2 Big Country Tobacco solution

Seminar 1 Week 2 Big Country Tobacco solution -...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Big Country Tobacco Co. Ltd is a large Australian producer of tobacco products  including a market-leader brand of cigarettes.  With the opening up of China  and its move to a market-based economy, the company has made the decision to  sell its cigarettes in this large market from the beginning of next month.  The  cigarettes will be sold in packs of 30. John Carter, marketing manager, is discussing the design of the cigarette packet  for   the   Chinese   market   with   Harry   Wills,   the   company’s   public   relations  manager.  Having agreed upon the basic design of the pack, Harry raised the  issue of whether to include the traditional health warning on the pack, which  had   to   be   displayed   under   Australian   law.   He   emphasised   recent   medical  findings which predicted many hundreds of thousands of deaths from cigarette  smoking in the next few years, particularly in the developing countries. John Carter was strongly opposed to the suggestion that a ‘health hazard’  warning   be   included   on   the   packs   destined   for   the   Chinese   market.     He  explained: ‘It is not a legal requirement in China to display a health warning on  cigarette packs.  If Chinese law is subsequently amended then we will be one of  the first to comply.  Besides, the managing director supports me on this one.’ Note: Since this case study was written, the law in China has been changed to  require such health warnings. However the case study still provides a means of  discussing the relevant  ethical issues Using the Ethical Conflict Resolution Process structure your response: identify the issues - both accounting and ethical for Big Country Tobacco and the stakeholders involved. Explore what ethical
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}