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Amazon Evolution - Running head AMAZON.COM EVOLUTION...

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Running head: AMAZON.COM: EVOLUTION 1 Amazon.com: Evolution Learning Team D BIS/219 May 10, 2011 Julie Johnston
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AMAZON.COM: EVOLUTION 2 Amazon.com: Evolution Amazon is an electronic online company, which sells books, music, games, and apparel, among other things (Amazon.com, Inc., 1996-2010). Amazon is also known as America’s largest online retailer for the past several years (Rainer & Turban, 2009). Within this paper, there will be a discussion on if Amazon is moving away from its core competency of being a leading online retailer, areas in which Amazon is competing with Google and Microsoft and if this is wise, the uses of Amazon databases and possible data management issues, the relationship between Amazon’s data, information, and knowledge, and Amazon’s uses of e-business and e-commerce for B2B and B2C. Is Amazon moving away from its core competency of being a leading online retailer? The core competency of Amazon was to revolutionize retailing. Amazon has become the largest online retailer with annual sales in excess of $ 10 billion, but this figure is deceiving because profits have fallen off and the company has not shown a consistent growth (Rainer & Turban, 2009). The competition for Amazon has increased with the appearance of the website Google that has become the retail website that people pick first to go shopping. Google has two other sites that it owns called MySpace and YouTube that have also become prime places for people to gather online and shop (Rainer & Turban, 2009). The question is if Amazon services will improve the company’s bottom line, but Amazon believes these offerings are a bid to be a leading player in the next wave of the Internet (Rainer & Turban, 2009). Amazon is competing with Google and Microsoft, is this wise? Business expands by focusing on their current market or expanding into a new one. They do this to create more profits or to gain access to new customers. When expanding into a new
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AMAZON.COM: EVOLUTION 3 market the possibility for profits can be greater because there are new customers to serve.
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