2c20environment

2c20environment - The Marketing Environment Professor...

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Professor Takada 2c-1 The Marketing Environment 2 Cont
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Professor Takada 2c-2 Environmental forces that affect the company’s ability to serve its customers. Demographic environment. Economic environment. Natural environment. Technological environment. Political environment, and Cultural environment. How companies can react to the marketing environment. ROAD MAP: Previewing the Concepts ROAD MAP: Previewing the Concepts
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Professor Takada 2c-3 10 Megatrends Shaping the Consumer Landscape Aging boomers Delayed retirement Changing nature of work Greater educational attainment Labor shortages Increased immigration Shifting birth trends Widening geographic differences Changing age structure
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Professor Takada 2c-4 Environmental Forces Demographic Economic Political-Legal Socio-Cultural Technological Natural
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Professor Takada 2c-5 Population and Demographics Size Growth rate Age distribution Ethnic mix Educational levels Household patterns Regional characteristics Movement
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Professor Takada 2c-6 Mattel Markets in China
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Professor Takada 2c-7 Population Age Groups Preschool School-age Teens 25-40 40-65 65+
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Professor Takada 2c-8 Schwab’s Chinese-language Web site
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Professor Takada 2c-9 Household Patterns
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This note was uploaded on 06/10/2011 for the course BUS 1000 taught by Professor Takada during the Spring '11 term at CUNY City Tech.

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2c20environment - The Marketing Environment Professor...

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