Estee Lauder Case Study

Estee Lauder Case Study - Malik Yomen Estee Lauder Case...

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Malik Yomen Estee Lauder Case Study Professor Hackenberg October 17, 2010
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Estee Lauder Company was founded by Estee Lauder and her husband Joseph Lauder in 1946. Estee Lauder started the company by selling her first beauty products in beauty salons and hotels and established their first department store account with Saks Fifth Avenue in New York in 1948. Estee Lauder is now one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. Estee Lauder is one of the most well known manufacturers and marketers of cosmetic product line companies in the United States and is guided by the original values of quality, delivering outstanding customer service, enhancement of reputation through image, style, prestige, and pursuance of profit, but never at the expense of quality, service, or reputation that Estee Lauder instilled at the beginning. The business strategy and mission of Estee Lauder, in their own words is: “Bringing the best to everyone we touch” through a great business that is committed to uncompromised ethics and integrity. The company is always striving to give its stakeholders the maximum value for their money by continuous improvement and growth in all sectors of the company. The company is primarily managed by the Lauder family members as both the CEO and Chairman of the board are Lauders. It is unclear of the organizational structure of the company, the executive officers include: John Demsey, Group President
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Amy DiGeso, Executive Vice President, Global Human Resources Fabrizio Freda, President and Chief Executive Officer Harvey Gedeon, Executive Vice President, Global Research, Development and Product Innovation Richard W. Kunes, Executive Vice President and Chief Financial Officer Evelyn H. Lauder, Senior Corporate Vice President Leonard A. Lauder, Chairman Emeritus Ronald S. Lauder, Chairman, Clinique Laboratories, LLC William P. Lauder, Executive Chairman Sara E. Moss, Executive Vice President and General Counsel Gregory F. Polcer, Executive Vice President, Global Supply Chain Cedric Prouvé, Group President, International Alexandra C. Trower, Executive Vice President, Global Communications Estee Lauder should clearly identify throughout their websites and other sources of research what persons above have authority over the four product lines and four
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Estee Lauder Case Study - Malik Yomen Estee Lauder Case...

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