BUS348 Homework2

BUS348 Homework2 - Bosun Kim (Sunny Kim) BUS 348 HW2 <...

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Bosun Kim (Sunny Kim) BUS 348 HW2 < Geek Squad> 1 What are the key environmental factors that created an opportunity for Robert Stephens to start the Geek Squad? His experiences based on fixing and consulting computers and other electronics, led him to think that lots of people are having a hard time to figuring out adapting a new technology. So he formed the Geek Squad to provide a service. 2. What changes in the purchasing patterns of (a) all consumers, and (b) women made the acquisition of Geek Squad particularly important for Best Buy? (a) In the past all the consumers of Geek Squad were only in restricted area but after the partnership with Best Buy, they got the chance to spread all over the United States. So the consumers greatly increased by their perfect match. (b) All the electronics and engineering stuffs were focused and based on men in the past. By the development and generalization of technology, however, women become increasingly interested in electronic devices such as personal computers
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This note was uploaded on 06/11/2011 for the course BUS 348 taught by Professor Ettle during the Winter '08 term at SUNY Stony Brook.

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BUS348 Homework2 - Bosun Kim (Sunny Kim) BUS 348 HW2 &lt;...

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